Create an Online Writing Platform that Takes Off!

Get the Latest News About What’s in Store!

Do you want to write words that glorify God and bless others?
If you said “yes!”

You’re in the right place!

It’s a high calling to use your gifts to write for God’s glory! But building an online writing platform so that your message gets out is overwhelming.

If you’ve ever considered writing more purposefully, you might be asking…

Google says starting a blog and writing online is no big deal.

But anyone who’s done it will tell you there’s more to it than meets the eye.

Through years of trial and error, successes and failures, we’ve learned what it takes to build an online Christian writing platform.

There’s so much we wish we would’ve known when we started. That’s why we’ve created the 2:2 Launch Lab!

But first, let us introduce ourselves…

Meet Your Mentors

Jana Carlson

Jana is a writer, writing mentor, and Bible teacher with over two decades of blogging experience. Her freelance writing career began in 2017 as an SEO content writer and branding consultant. She serves as a blog coordinator and editor for her church and other ministries, and continues as a freelance writer, recently featured on Gospel-Centered Discipleship, Hosanna Revival, and Calla Press. Find her at janacarlson.com where she inspires and teaches women and writers to love the Bible, experience its transforming power for every season of life, and wield the Word for God’s glory.

Amy Simon

Amy is a Christian writer, writing coach, and teacher. She is passionate about seeing Christians grow in their faith and helping Christian writers create a writing life that brings joy to them, glory to God, and benefit to others. She has taught hundreds of writers how to uncover how their unique gifts, passions, and life experiences have given them a distinct message to share with others. She coaches and teaches writers through her podcast, The Purposeful Pen, and through one-on-one coaching. You can find her at amylynnsimon.com. 

Cara Ray

Cara is a Christian writer, entrepreneur, and community builder. She’s the founder and CEO of the online writing community, the Writers’ Bloc, which hosts a growing number of writers who want to grow in the art and heart of writing. For over 15 years, she’s also been helping entrepreneurs and small businesses launch their online platforms through her company, Avocado Toast Marketing. Her writing has been featured on Desiring God, Challies.com, and YouVersion. She tries to stay cool in the beautiful desert of Phoenix, Arizona, with her husband Tim, and her four delightful children. You can find her work at cara-ray.com. 

Why the Name 2:2?

The Lord gave the prophet Habakkuk a template to write his God-given vision to the people.
It’s a good template for us too.

Write the vision, make it plain, that he may run who reads it.

Habakkuk 2:2

If you want to share your message with the world in a way that’s clear, persuasive, and empowering, the 2:2 Launch Lab will help you do it! 

Inside Our 6-Month Mentorship Lab

You’ll receive focused teaching, community, and support to launch your writing life, including…

The 2:2 Launch Lab Formula

Your Mentorship Includes and the benefits of the Writers' Bloc AND...

The 2:2 Launch Lab is as Simple as 1, 2, 3.

Get ready to launch your writing life with our program

Module 1

Write the Vision

Module 2

Make it Plain

Module 3

That She May Run

January

February

March

April

May

June

The Call to Write for God's Glory

What Should I Write?

Content Strategy That Serves Your Reader

Basic Branding & Platform Set-Up

Promotion that Blesses 

It’s a Marathon, Not a Sprint: Community & Continuing On

Module 1

Write the Vision

January

February

The Call to Write for God's Glory

What Should I Write?

Module 2

Make it Plain

March

April

Content Strategy That Serves Your Reader

Basic Branding & Platform Set-Up

Module 3

That She May Run

May

June

Promotion that Blesses 

It’s a Marathon, Not a Sprint: Community & Continuing On

Testimonial

Launching your successful writing life starts here.

Habakkuk 2:2 gives us a formula for writing success…

Similarly, you need to…

Get clear on your
objectives & goals

Establish a plan

Lace up your shoes and start running!

We’re confident that once you’ve completed The 2:2 Launch Lab, your writing career will Take Off!

Stay tuned for enrollment details!

Investing in your writing will pay eternal dividends! 

Knowing the why and the how of building an online platform will free you to write for the Kingdom with greater ease and success!

Join The 2:2 Launch Lab today and begin to walk (and then run!) in your calling as a Christian writer!

Only $170/mo.

Writers’ Bloc Premium Members save 10% on the monthly price (Discounted Link Found Inside Community)

7 Monthly PaymentsOne-Time Payment
$170/month
$1190 total Let's Launch!
(10% savings)
$1071 total Let's Launch!
6 Monthly Payments
$199/month
$1194 total Let’s Launch
One-Time Payment
$179/month (10% savings)
$1074 total Let’s Launch

7 Monthly Payments

$ 170 Monthly
  •  

One-Time Payment

$ 1071 1-Time Payment
  •  

FAQs

YAY! We’re so excited to get to know each other. Please sign up above, and one of our mentors will reach out to you and set up a get to know you call. You’ll receive instant access to our 2:2 Launch Lab Community and can start connecting with your mentors and fellow mentees immediately!  

We’re thrilled to be launching again in January 2025. Online registrations will open November 7 and close Nov 25, 2024. Be sure to register for the webinar!

Your three mentors are Christians, and our faith weaves its way into every aspect of our lives. We will be approaching writing from a distinctly Christian perspective. It’s important for both us and those participating to be on the same page so we can best encourage and support each other. We ask that all participants agree to this statement of faith.
This is not a requirement. If you have a website or a platform you’re already using, that’s great! All we ask is that you have a desire to write in a way that glorifies God and serves others.

We hope that through our onboarding process you’ll realize if the 2:2 Launch Lab is a good fit for you.  During our onboarding process, if you discover this is not the right place for you, we will refund your money. However, once the mentorship cohort starts, we will only be able to offer a refund within the first 2-weeks.

We will meet at noon CST and our schedule is as follows: 

Jan 6: Teaching

Jan 20: Group

Feb 3: Teaching

Feb 17: Group

March 3: Teaching

March 17: Group

Mar 31: Teaching

April 14: Group

April 28: Teaching

May 12: Group

Jun 2: Teaching

June 16: Group Celebration and Graduation

Don’t worry if you have a few conflicts. All of our sessions will be recorded so you can keep up with the class.

The calls will be recorded but the greatest benefit will come from participating live.

Thankfully, communication in our day in age is not a hindrance to our growing together in community. Our private community space allows for Direct Messages and group messaging. You will also have access to your mentors over email.

Our members are at various stages in their writing lives. Whether you’re brand new to writing in a publish-able way online, or you’ve done it for years, this mentorship will help you establish your writing goals and take calculated steps to accomplish those goals.

Writers’ Bloc Premium Members will receive a 10% discount on the monthly price. Non-members, and anyone who wants to pay in full will also receive a 10% discount.

Gratitude Guarantee

Our #1 priority at The 2:2 Launch Lab is for you to come away from this season of intentional investment into your writing with a 100% Gratitude Guarantee! Due to the nature of this mentorship, and because we can’t guarantee results, we will allow a refund of payment with the 2-weeks of our mentorship, you feel it’s not a good fit.

Are you ready for take-off?

We get it. A commitment like this can feel scary. That’s precisely why we designed the 2:2 Launch Lab just for you—to save you the time, resources, and energy so many Christian writers waste while trying to launch an online platform for God’s glory and the good of others. (We’ve been there and done that!)
Imagine in six months, knowing exactly what you’re called to write and how to grow your platform in a God-glorifying way.

No longer distracted by uncertainty, you’ll run your writing race with the clarity, confidence, and solid biblical foundation the 2:2 Launch Lab provides.

Ready for take-off? Let’s go!

Have Questions? Email us at yourmentors@22launchlab.com