Create an Online Writing Platform that Takes Off!

Let's Launch!

Do you want to write words that glorify God and bless others?
If you said “yes!”

You’re in the right place!

It’s a high calling to use your gifts to write for God’s glory! But building an online writing platform so that your message gets out is overwhelming.

If you’ve ever considered writing more purposefully, you might be asking…

  • What should I write about, and how can I help others?
  • I want to build a platform that honors God, but what does that look like?
  • How will I get noticed in a crowded online world?
  • There’s so much I don’t know. Who do I ask if I have questions?
  • What are my goals, and what does success look like? 

Google says starting a blog and writing online is no big deal.

Just follow steps 1-10 (or 100) and you’re on your way.

But anyone who’s done it will tell you there’s more to it than meets the eye.

Through years of trial and error, successes and failures, we’ve learned what it takes to build an online Christian writing platform.

There’s so much we wish we would’ve known when we started. That’s why we’ve created the 2:2 Launch Lab!

But first, let us introduce ourselves…

Meet Your Mentors

Jana Carlson

janacarlson.com

Jana is a writer, writing mentor, and Bible teacher with over two decades of blogging experience. Her freelance writing career began in 2017 as an SEO content writer and branding consultant. She serves as a blog coordinator and editor for her church and other ministries, and continues as a freelance writer, recently featured on Gospel-Centered Discipleship, Hosanna Revival, and Calla Press. Find her at janacarlson.com where she inspires and teaches women and writers to love the Bible, experience its transforming power for every season of life, and wield the Word for God’s glory.

Amy Simon

amylynnsimon.com

Amy is a Christian writer, writing coach, and teacher. She is passionate about seeing Christians grow in their faith and helping Christian writers create a writing life that brings joy to them, glory to God, and benefit to others. She has taught hundreds of writers how to uncover how their unique gifts, passions, and life experiences have given them a distinct message to share with others. She coaches and teaches writers through her podcast, The Purposeful Pen, and through one-on-one coaching. You can find her at amylynnsimon.com. 

Cara Ray

cara-ray.com

Cara is a Christian writer, entrepreneur, and community builder. She’s the founder and CEO of the online writing community, the Writers’ Bloc, which hosts a growing number of writers who want to grow in the art and heart of writing. For over 15 years, she’s also been helping entrepreneurs and small businesses launch their online platforms through her company, Avocado Toast Marketing. Her writing has been featured on Challies.com, YouVersion, and Joyful Life Magazine. She tries to stay cool in the beautiful desert of Phoenix, Arizona, with her husband Tim, and her four delightful children. You can find her work at cara-ray.com. 

Why the Name 2:2?

It comes from the Old Testament where the Lord gave the prophet Habakkuk a template to write his vision to share with the people.
It’s a good template for us too.

Write the vision, make it plain, that he may run who reads it.

Habakkuk 2:2

If you want to share your message with the world in a way that’s clear, persuasive, and empowering, the 2:2 Launch Lab will help you do it! 

Inside Our 6-Month Mentorship Lab

You’ll receive focused teaching, community, and support to launch your writing life, including…

  • A solid biblical foundation to launch your writing life
  • Clarity on what you should write, how to stay inspired, and how to overcome writer’s block
  • An assessment on your personality and how you work best
  • How to set goals for your writing life, and accountability check-ins along the way
  • How to set up a platform that aligns with your goals
  • Identifying your ideal reader and how to position yourself to help them
  • How to present a cohesive look, feel, and brand to your writing
  • How to build a growing email list
  • Experiencing the power and benefit of writing in community
  • Receiving personalized feedback and encouragement from your mentors
Let's Launch!

The 2:2 Launch Lab Formula

Your Mentorship Includes and the benefits of the Writers' Bloc AND...

  • Monthly 60-90 minute live video teaching
  • Monthly live video group coaching session
  • Individualized personal assessments to help you reach your goals
  • Monthly check-ins with your personal mentor
  • Unlimited email access to all three mentors
  • Personalized feedback on 1 written piece per month (up to 1000 words)
  • Exclusive access to a private space within the Writers’ Bloc community

The 2:2 Launch Lab is as Simple as 1, 2, 3.

Get ready to launch your writing life with our program

Module 1

Write the Vision

Module 2

Make it Plain

Module 3

That She May Run

January

February

March

April

May

June

What Should I Write?

The Call to Write for God’s Glory & Getting Started

Set Up Your Online Platform  

Design Your Brand

Promotion that Blesses 

It’s a Marathon, Not a Sprint: Community & Continuing On

Module 1

Write the Vision

January

February

What Should I Write?

The Call to Write for God’s Glory & Getting Started

Module 2

Make it Plain

March

April

Set Up Your Online Platform  

Design Your Brand

Module 3

That She May Run

May

June

Promotion that Blesses 

It’s a Marathon, Not a Sprint: Community & Continuing On

Testimonial

What an honor to learn from Jana's diligent searching of Scripture to understand how, indeed, to write for God's glory. Her teaching clarified not just why we write, and for whom we write, but how to use this gift of writing. I have more clarity and I’m energized for harnessing words for God’s kingdom.
MC Bailey-McKennaM.Ed., M.A., B.Ed., Author
Jana is generous with her wisdom and experience. Her gifts of clarity, creativity, and camaraderie make her mentorship inspiring, rewarding, and fruitful!
Melody DazeCommunications Director, Rocky Mountain Calvary Chapel
You’re beginning your writing journey. You have a story to tell, an experience to share or a gift you want to use to serve others. Amy helps you take the focus away from yourself and toward your reader for the purpose of serving others for the glory of God. She provides practical steps for you to discover who it is you are serving and how
AmberWriter at AmberThiessen.com
When it comes to Finding and Serving your reader, Amy knows her stuff and we’re lucky that this gifted teacher has a heart to share what she’s learned about the subject. She provides clear examples, explains all concepts, and has even designed thought-provoking questions to help us wrestle through our own writing gift and how we can best share it with others. Working through this course will definitely shed some clarity on what your next step in the writing process might be.
JanWriter
Jana's knowledge and application of Scripture shines through her teaching, which is clear, relatable, and extremely gracious. She simplifies what can feel overwhelming and will walk you through step-by-step. You will feel like you've found not just a great writing mentor, but a new friend!
Cheryl BalcomWriter
Cara is the bomb!! Cara has a gift of listening and hearing. When I first started working with Cara, I was confused, frustrated and overwhelmed. Cara would listen carefully to me: to my heart, to my desires, to my passion.

Once she truly understood what I was saying she would help me organize my thoughts and work with me on my voice. She would produce words that were exactly what I wanted to say but struggled to articulate. Cara would put a voice to what I felt like was trapped inside me.

Cara helped me gain clarity, speak my heart and gave me language to communicate clearly. This was so freeing for me.
Jen OetjenLPC, Christian Counselor
Working with Cara has been a true pleasure for many years now. Cara helped me take many years of blog posts written on seemingly distinct topics and craft them into a content strategy that helped me clarify my key brand messages for myself and my business. It was incredibly helpful to bring a strategy and direction to my still novice entrepreneurial mindset. I still use and recommend that approach to peers and colleagues as a best practice. Whenever I need copywriting or editorial support, Cara is the first person I think of for myself or my network. I can't recommend her enough!
Cat WoodsMaster Certified Coach for Unbounded-Potential.com

Launching your successful writing life starts here.

Habakkuk 2:2 gives us a formula for writing success…

Similarly, you need to…

Get clear on your
objectives & goals

Establish a plan

Lace up your shoes and start running!

We’re confident that once you’ve completed The 2:2 Launch Lab, your writing career will Take Off!

Doors opening soon!

Investing in your writing will pay eternal dividends! 

Knowing the why and the how of building an online platform will free you to write for the Kingdom with greater ease and success!

Join The 2:2 Launch Lab today and begin to walk (and then run!) in your calling as a Christian writer!

Only $199/mo.

Current Writers’ Bloc members save 10%
(Limit one discount per member)

6 Monthly PaymentsOne-Time Payment
$199/month
$1194 total Let’s Launch		$179/month (10% savings)
$1074 total Let’s Launch
6 Monthly Payments
$199/month
$1194 total Let’s Launch
One-Time Payment
$179/month (10% savings)
$1074 total Let’s Launch

Application Deadline December 1, 2023

FAQs

YAY! We’re so excited to get to know each other. We want to make sure we’re a good fit, so you’ll hear from one of our mentors to schedule an interview. Upon acceptance, payment is required (either the first monthly payment as a deposit, or payment in full to receive a discount). You’ll receive instant access to our 2:2 Launch Lab Community and can start connecting with your mentors and fellow 2:2’ers immediately! Start by filling out this Application.

Our first meeting will be January 8, 2024
Jan. 8 – Teaching
22 – Coaching
Feb 5 – Teaching
19 – Coaching
Mar 4 – Teaching
18 – Coaching
Apr 8 – Teaching
22 – Coaching
May 6 – Teaching
20 – Coaching
Jun 3 – Teaching
17 – Coaching
Your three mentors are Christians, and our faith weaves its way into every aspect of our lives. We will be approaching writing from a distinctly Christian perspective. It’s important for both us and those participating to be on the same page so we can best encourage and support each other. We ask that all participants agree to this statement of faith.
This is not a requirement. If you have a website or a platform you’re already using, that’s great! All we ask is that you have a desire to write in a way that glorifies God and serves others.
We hope that through our onboarding process you’ll realize if the 2:2 Launch Lab is a good fit for you. We will work to answer your questions before you sign up. This program will work wonders for your writing life if you’re committed to the process. However, sometimes things happen and we can’t always finish what we start. We will offer a money-back guarantee within the first 2-weeks of our mentorship program only.

First Monday of the month is the teaching (recorded)
11:02 MST/12:02 CST/1:02 EST

Third Monday is the live group mentorship
11:02 MST/12:02 CST/1:02 EST

The calls will be recorded but the greatest benefit will come from participating live.

Thankfully, communication in our day in age is not a hindrance to our growing together in community. Our private community space allows for Direct Messages and group messaging. You will also have access to your mentors over email.
Our members are at various stages in their writing lives. Whether you’re brand new to writing in a publish-able way online, or you’ve done it for years, this mentorship will help you establish your writing goals and take calculated steps to accomplish those goals.

Right now, if you’re an existing Writers’ Bloc member, you will receive a 10% discount. There’s also a 10% discount to all participants who pay in full. 

Gratitude Guarantee

Our #1 priority at The 2:2 Launch Lab is for you to come away from this season of intentional investment into your writing with a 100% Gratitude Guarantee! Due to the nature of this mentorship, and because we can’t guarantee results, we will allow a refund of payment with the 2-weeks of our mentorship, you feel it’s not a good fit.

Are you ready for take-off?

We get it. A commitment like this can feel scary. That’s precisely why we designed the 2:2 Launch Lab just for you—to save you the time, resources, and energy so many Christian writers waste while trying to launch an online platform for God’s glory and the good of others. (We’ve been there and done that!)
Imagine in six months, knowing exactly what you’re called to write and how to grow your platform in a God-glorifying way.

No longer distracted by uncertainty, you’ll run your writing race with the clarity, confidence, and solid biblical foundation the 2:2 Launch Lab provides.

Ready for take-off? Let’s go!

Let's Launch!

Have Questions? Email us at yourmentors@22launchlab.com